April 11, 2016
In this week's podcast, we welcome
back product management and marketing professional Johnathan Lucky to answer
questions from viewers of February's outstanding webinar Falling in Love with Your Personas. For even more
insight on understanding and using personas, watch for Part II on 4/14.
Read Johnathan’s article, Personas:
The Journey, featured in Pragmatic Marketer.
March 31, 2016
Join Pragmatic Marketing instructor Dave Daniels for the
final episode in his four-part series about creating a simple, 30-day plan to
improve product launches. In this episode, Dave discusses six points to
consider when evaluating market segments, and how to identify the best one for
your organization. He also shares ways to use internal and external resources to
execute your launch plans quickly while continuing to optimize revenue. Listen
Now!
30 Day Launch Plan - Week 1
30 Day Launch Plan - Week 2
30 Day Launch Plan - Week 3
See more information about our Launch training
course and other Pragmatic Marketing courses here.
Visit Dave’s blog - Launch Clinic
March 17, 2016
Join Pragmatic Marketing instructor Dave Daniels for week 3 of his simple, 30-day plan for improving product launches. In the third episode of his four-part series, Dave discusses how to identify the gaps in marketing assets in order to provide the tools your buyers need on their journey to purchase your product. He also shares even more details from week two about organizing cross-functional teams to assess the best approach to communicating with your market. Listen Now!
See more information about our Launch Training course here.
Visit Dave’s blog - Launch Clinic
March 10, 2016
Join Pragmatic Marketing instructor Dave Daniels as he discusses his simple, 30-day plan for improving product launches. Dave identifies the key elements necessary for creating a successful launch plan and tips for avoiding the common pitfalls of launch failures. In the second episode of his four-part series, Dave discusses how to fully understand your buyer personas, and ensure that you convey a compelling message that will resonate with them. He also shares best practices for organizing cross-functional teams to reach a higher level of launch readiness.
Join us again next week for part 3 of The 30-Day Launch Plan when you’ll learn how to provide the essential tools your buyers need on their journey to purchase your product.
See more information about our Launch Training course here.
Visit Dave’s blog - Launch Clinic
March 3, 2016
Pragmatic Marketing instructor, Dave Daniels, has developed a simple, 30-day plan to help you improve your launches by identifying the key elements necessary for creating a successful launch plan and avoiding the common pitfalls of launch failures. In this first part of the series, Dave discusses how to create internal launch goals and focus your efforts on key market segments. Listen now!
And to find out how to convey a compelling message to your target buyers for launch readiness, be sure to tune in next week for part 2 of “The 30 Day Launch Plan.”
See more information about our Launch Training course here.
Visit Dave’s blog - Launch Clinic.
February 25, 2016
Join Greg Alexander, CEO of Sales Benchmark Index, as he identifies the key personas in an internal B2B sales environment, and learn how to leverage these personas to build a more successful sales strategy.
To subscribe to the SBI magazine, and get the latest on business news and thought leadership, create your MySBI account here.
February 18, 2016
Peter Hughes, founder and lead consultant at Ascest, discusses how to effectively apply lessons learned from usability test interviews to a broader audience. Learn key techniques for creating an environment where interview participants will feel more comfortable and open up.
Want even more information? Order
Peter’s 26-page printed guide “How to Interview Like a Pro” at UXinterviewsecrets.com (free for Pragmatic
Marketing community members, you just pay shipping) or read Peter’s article, Reduce the Risk of Product Failure
, featured in Pragmatic Marketer.
February 12, 2016
CEO of Sales Benchmark Index, Greg Alexander is welcomed back to answer several questions from viewers of last month's lively webinar, Aligning Your Product and Sales Teams for Success.
Watch the webinar here.
Register for a MySBI account to get the latest on business news and thought leadership here.
Stay tuned for another podcast with Greg Alexander on Feb 25th!
February 4, 2016
Pragmatic Marketing Instructor Mark Stiving addresses one of his favorite frequently asked questions. Charging different prices to different customers can help you maximize profits, but how can you do it effectively?
January 29, 2016
Experience is
important to consider in job offers and promotions, but some personality traits
may be even more compelling. Join Pragmatic Marketing instructors Paul Young
and Mark Stiving as they analyze the seven traits of rock stars at work. Paul
goes beyond the premise of his Pragmatic Marketer article "The X Factors"
to offer additional insight on how to be more effective in product management
and marketing.
